The holidays are almost here, and that means it’s time to start activating your company’s holiday promotion ideas. There are a few things you’ll need to take into consideration, such as your budget, your target audience, and timing. Keep reading for some tips on how to create a successful holiday promotion campaign.
Holiday promotion ideas: what to promote
Black Friday, Cyber Monday, Christmas, New Year’s Eve – what should you promote? Here are some suggestions for your promotions:
Product-centric: You can decide, for example, to set a lower discount for the best-selling products, and a higher discount on the ones that don’t sell well.
Re-engaging: You can diversify the discount based on when the different segments purchased last – higher discount for the customer that hasn’t made a purchase in a long time.
Client-centric: You can have the same discount for everyone, but customize the copy and creativity, so it resonates with the customer’s purchasing preferences.
Referral Marketing: You can decide to thank your loyal customers with a higher discount or a referral code – they introduce a friend and when the friend makes a purchase, they earn.
Timing is everything when it comes to successful holiday promotions. Make sure you plan ahead and start promoting early. Cyber Monday is one of the busiest shopping days of the year, so if you wait until the last minute to promote your products or services, you’ll likely miss out on potential sales.
Likewise, if you start promoting too early, people may not be in the mood to shop yet. The key is to find a happy medium – start promoting around 1-2 weeks before Cyber Monday. This will give people enough time to forget about any other promotions they’ve seen and get them excited about your company’s holiday offer.
Don’t forget to follow up! After someone takes advantage of your promotion, make sure to send them an email or give them a call to thank them for their business. These small gestures can go a long way in building relationships with your customers and keeping them coming back for more.
Holiday promotion ideas with email marketing
The holidays are a great time to do some email marketing. People are already in spending mode and their inboxes are full of promotions. You want your email to stand out and grab their attention.
Black Friday and Cyber Monday are obvious choices. These are the two biggest shopping days of the year. But you don’t want your email to get lost in the shuffle. So how can you make yours stand out?
First, consider what you’re offering.
Is it a good deal? Is it unique? Is it something that people will actually want?
In order to make sure you’re offering something relevant to your audience, you need to use customer segmentation. You can connect RFMcube to your store and divide customers into segments based on their past purchases and purchasing preferences.
This will help you personalize your offer and make sure you’re not offering something that your customers are not interested in.
Second, keep your email short and to the point. No one wants to read a novel in their inbox.
Third, make sure your subject line is attention-grabbing. Something like “Don’t miss our Black Friday sale!” or “Cyber Monday deals you won’t want to miss!” will work well.
Christmas is another great time for email marketing. People are already in a giving mood, so promoting a charitable donation through your company can be very effective. You can also promote gift ideas, holiday sales, or anything else that would be relevant to your business. As with Black Friday and Cyber Monday, make sure your subject line is eye-catching and your email is concise. No one wants to read a long promotion when they’re trying to find the perfect gift for their loved ones!
Finally, New Year’s Eve is a great time to send a promotional email. People are making resolutions and looking for new products and services to help them achieve their goals. Whether you’re promoting a fitness program, a new financial service, or something else entirely, make sure your email stands out from all the other New Year’s Eve promotions people will be getting. A subject line like “Start the New Year off right with our special offer!” or “Get a head start on your New Year’s resolutions with our help!” will grab people’s attention and encourage them to open your email.
Conclusion
When it comes to holiday promotions, timing is everything. Black Friday and Cyber Monday are two of the busiest shopping days of the year, so make sure you start promoting your products or services 1-2 weeks in advance. And don’t forget to follow up with customers after they take advantage of your promotion – a simple thank-you note or phone call can go a long way in building relationships with your customers.
You also want your email to stand out from the rest. To do this, consider what you’re offering and make sure it’s something people will actually want. Keep your email short and sweet, with an attention-grabbing subject line. And finally, tailor your message to the holiday you’re promoting for maximum impact.
By following these tips, you’ll be sure to get noticed this holiday season!
