Real-time segmentation of your customers that you take wherever you want. By connecting RFMcube with your database you can keep your sales history up to date and identify the key segments of your marketing.
Improve the effectiveness of your marketing campaigns. With Rfmcube you can identify all the key segments you need to increase your sales.
RFMcube offers you a precise segmentation of your customers’ transaction history which gives you a detailed picture: always at hand and synchronized in real time.
Users are divided on the basis of the following categories: Recency (time since the last purchase), Frequency (number of purchases) and Monetary Value (total spent).
You can further divide users according to segments using filters, such as purchased category and brand, accumulated points, region and much more!
The Rfmcube Method Marketing Automation for your Ecommerce in 3 simple steps.
1️⃣ Synchronize your E-commerce In total autonomy, without programming costs.
The innovative integration system of Rfmcube allows you to connect the main Ecommerce CMSs (Magento 1 and 2, Prestashop, Woocommerce and Shopify) almost instantly.
Just generate a simple API key and username to set the connection parameters.
A series of tests will tell you if the connection was successful and, if not, what errors were found. See our integrations page to find help for your CMS.
2️⃣ Assign RFM scores Break down your customers based on Recency, Frequency and Monetary values.
With the RFM analysis you can divide the entire customer history based on the time since the last purchase (Recency), the number of purchases (Frequency) and the total spent (Monetary).
Immediately get an overview of the behavior of your customers and understand which segments are priority for your marketing.
Identify your best customers, the ones who haven’t bought in a long time, the ones who just made their first large purchase, the ones who buy regularly, and more!
3️⃣ Integrate additional Customer and Order data Increase the reach of your segmentation with extra data from your Ecommerce.
Sometimes RFM analysis alone is not enough.
To better profile your Customers and send them relevant communications, you need additional Customer data (e.g. name, gender, type of retailers / individuals, etc.) and Orders (category and brand purchased, province of shipment, coupons used, etc. .).
You can easily select them on Rfmcube and import them whenever you want to perform more advanced segmentations.
4️⃣ Activate high conversion rate campaigns Integrate the segments found with the most common Marketing platforms to send your customers the right message at the right time.
Integrating Rfmcube data with email marketing software is super easy.
Just enter an API key and connect the segments you need with the software lists, after which you will not have to do anything: Rfmcube will take care of the daily alignment of the data, leaving you free time to devote yourself to the Strategy and to the creation of the contents.
Rfmcube is easy to use and totally intuitive! This allows you to quickly analyze a wealth of information and subdivide clients according to most minor points of view! Rfmcube helps a lot in commercial strategies planning for each type of clients and gives you great benefits for your E-Commerce.
Configuration with API-key is really fast! It provides easy-to-read data and possibility of clients’ database segmentation which means you can perform targeted marketing and achieve excellent results. Must try!
We’ve been testing it with our clients for several months on and we have managed to extract the data, which makes up the basis for marketing strategy. Customer segmentation is very advanced. Highly recommended!
Rfmcube is just MAGIC! I’ve often heard about RFM and have always been fascinated by its ability to subdivide customers as well as to perform particular marketing operations effectively. However doing it with extremely expensive management software or external software was scaring me a little. Nevertheless we implemented Rfmcube with E-Commerce in a matter of minutes by simply providing an API signature. After that, the world of marketing has never been the same!
As a result of the first campaign for our inactive customers, we got 50 big orders made for a total of 3,300 Euros. We started it on August the 6th during off-peak times for our production. It is a great result for us, especially in August!