Every time when a company acquires one or two new customers can be called the best one. But is it really so? Are two new customers better than an old loyal one? Yeah, to attract new people to your product is a good urge, but what about those you already have? To maintain contact with your existing audience is true art and not everybody is able to master it. But customer retention strategies can come in handy in this situation.
Customer retention is an approach, which is used to make customers stay with a company for a long time and as a result it helps turn them into loyal buyers.
The following five strategies will enable you to treat your customers properly and save your working union for a long time.
1. Empower customers with convenience
It is a brilliant idea to make your service or product as convenient for your customers as possible. This will definitely make anybody stay loyal to the product.
2. Use a social proof
The highest truth of our life is that we strongly depend on the opinion of the encircling people. Customers are highly likely to rely on their relatives or other consumers than on bright commercials or branded offers.
Therefore, audience should be provided with good feedback, i.e. reviews or stories, backed up by facts or photos and videos which will function as a social proof.
3. Inspire with a mission
A 21st century enterpreneur doesn’t launch a business merely for the sake of some materialistic goal.
What truly inspires them is a mission.
Don’t hesitate to share it with your followers on social media. Not only does it encourage to buy your product, but also it encourages a person to make their dreams come true. We at RFMcube believe ourselves to have such a high mission.
We are aiming at keeping top brands afloat in these turbulent times by helping them to retent their old customers. We do want to see as many products and services pf high quality as possible in the market, since we believe that everyone is worth getting proper service for their money.
4. Exceed your customers’ expectations
Without winning your target audience, you will never get any success in your business. So, one of the crucial factors in this strategy will be a thoughtful approach in understanding your clients’ expectations.
To fulfill this mission you can keep clients engaged consistently by various touch-points, such as guaranteing transparent communication, offering some relevant gifts or bonuses, gathering and analyzing your customers’ feedback.
5. Solve a problem, but not every problem
It may sound weird, but there is no need to create a product that will be able to solve all the problems. You just need to offer something, which will help to find a solution in one certain question.
A compelling illustration of this principle is Canva. From the very beginning of their work they didn’t concentrate on helping everybody with design. They chose one direction and provided non-designers with the ability to use professional designing tools easily.
They offer ready-to-use samples and elements from which one can choose those which are necessary for the creation of a unique masterpiece.
Undoubtedly, there are no shortcuts which will help you build successful business in any sphere. There is a wide choice of methods and strategies which may suit or not suit you.
But, it is important to remember that the key element of any business is a human and your work should be oriented at people. It should be your priority. Therefore, as long as you remember about customers’ needs, expectations and interests, they will always be glad to cooperate with you and get what you offer to them.