In this guide we see how to integrate the segments found in Rfmcube with the popular email marketing platform ActiveCampaign.
The integration will allow you to instantly sync segments and calculated fields, in order to build automations and campaigns based on your customers’ shopping behavior.
Copy the API access values
Log in to your Activecampaign account and follow the path Settings >> Developer.
Copy-paste the Access API URL and Key values into a clipboard.
Now enter Rfmcube and click on Integrations > ActiveCampaign; paste the previously found values and click the Save button.
Well done! ActiveCampaign is now properly integrated with your Rfmcube account.
Once the integration has been saved, the fields calculated by Rfmcube will appear below: you can choose whether and which ones to import into ActiveCampaign.
Click on the green + button to generate a new field, specifying its type (string, number, date, true/false, etc.).
The new fields created will be visible in the ActiveCampaign customer database and managed in real time by Rfmcube.
You can use these fields to create dynamic content, send personalized newsletters and much more, using the advanced filters. [NB: only customer fields that have at least one tag assigned by Rfmcube will be imported, see chapter below]
Assign a dynamic tag to each segment
Go to Segments Overview, click the Integrations icon and select ActiveCampaign.
A box will open that will allow you to associate a relative tag on ActiveCampaign to each Rfmcube segment.
Assign a name to the tag then click on Create new tag (we recommend that you copy-paste the segment name into the new tag field). Click Sync Now, then click Save.
Now you can design automations and newsletters targeting key segments found with Rfmcube.
You will also be able to take advantage of ActiveCampaign’s additional tracking methods (e.g. site visits, additions to cart, scoring points, etc.) to further segment your Rfmcube lists and reach depths never explored before.
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