How to define RFM values for your customers
Rfmcube makes your customers' history segmentation based on Recency, Frequency and Monetary Value unbelievably simple. It enables you to customize 100% of your starting segments configuration. For example, you can divide the Recency segment into 3 categories (Lost, Sleeping, Active), the Frequency in 2 (First purchase, Recurring), and the Monetary in 4 (gold, silver, bronze, [...]
