Businesses frequently are ambitious enough to strive for growing into a large corporation and it is extremely difficult to succeed on your own here. One is highly likely to end up delegating some tasks to their assistants. Apart from that, the owner can choose specific tools that will automatically perform various functions. It helps to […]
Every time when a company acquires one or two new customers can be called the best one. But is it really so? Are two new customers better than an old loyal one? Yeah, to attract new people to your product is a good urge, but what about those you already have? To maintain contact with […]
According to statistics, approximately 30 thousand products are launched every year. Most of them fail, though. Today we’ll try to find out the ways how to avoid this failure and, most importantly, let your product actually make a difference. The most crucial thing for any kind of business is the product or service they are […]
Automation is super helpful in marketing performance on par with tools that save your time, effort, money, and nerves while increasing productivity. Marketing automation allows you to manage your marketing campaigns without interrupting the rest of urgent significant duties that are important to handle on your own. Whereas you might be an administrator, salesperson, or […]
All people are rather similar, alongside with the fact saying people are quite different from each other. Taking this into account, it’s natural to assume that understanding customer personalities types is crucial for successful sales, to say the least. A false understanding of a customer’s personality, needs and desires can eventually lead not only to […]
It is abundantly clear that customer retention is highly valuable for businesses, yet surprisingly many of them do not realize the tremendousness of customer retention strategies value. Believe it or not, soliciting a new customer averagely costs five times more than retaining an existing customer. Nevertheless, businesses tend to be more focused upon customer engagement than upon […]
Customer segmentation is essential for your market promotion. It ensures you provide services to stay in demand for all segments of your audience. Here’s a complete guide on the notion of customer segmentation, its impact on business and possible ways of how to make the best of it. What is Customer Segmentation? In two words, […]
There are so many metrics and data in any business evaluation that it’s really easy to lose yourself in the abundance of them. Still, there are some business metrics that are the most essential along with Customers Lifetime Value being one of them. We’ve prepared this guideline to discover the mysterious CLV, and how using it impacts your […]
RFMCube maps the order statuses that are used on your e-commerce. At the base, the transitory states are distinguished, which are intermediate states from which an order passes into its normal life cycle (e.g. preparation, waiting for payment, awaiting confirmation) and the final states, which no longer change, i.e. when the order is completed or […]
In today’s market, competition is growing with an unprecedented force. More and more new companies are coming to the market and, of course, trying to reach as many potential buyers as possible. In such conditions, in order for the business to work successfully and develop, it became necessary to introduce new marketing strategies that could […]