It is abundantly clear that customer retention is highly valuable for businesses, yet surprisingly many of them do not realize the tremendousness of customer retention strategies value. Believe it or not, soliciting a new customer averagely costs five times more than retaining an existing customer. Nevertheless, businesses tend to be more focused upon customer engagement than upon […]
Customer segmentation is essential for your market promotion. It ensures you provide services to stay in demand for all segments of your audience. Here’s a complete guide on the notion of customer segmentation, its impact on business and possible ways of how to make the best of it. What is Customer Segmentation? In two words, […]
There are so many metrics and data in any business evaluation that it’s really easy to lose yourself in the abundance of them. Still, there are some business metrics that are the most essential along with Customers Lifetime Value being one of them. We’ve prepared this guideline to discover the mysterious CLV, and how using it impacts your […]
RFMCube maps the order statuses that are used on your e-commerce. At the base, the transitory states are distinguished, which are intermediate states from which an order passes into its normal life cycle (e.g. preparation, waiting for payment, awaiting confirmation) and the final states, which no longer change, i.e. when the order is completed or […]
In today’s market, competition is growing with an unprecedented force. More and more new companies are coming to the market and, of course, trying to reach as many potential buyers as possible. In such conditions, in order for the business to work successfully and develop, it became necessary to introduce new marketing strategies that could […]
The main advantage of e-commerce over brick-and-mortar stores is undoubtedly the ability to sell products to buyers from any spot of the Earth. But how useful is knowing precise geographic details of your customers? In this article, we will find out how to extrapolate geographic data from your ecommerce business with the help of Rfmcube […]
There is no secret that any e-commerce tracks its sales data through Google Analytics. But how correct and reliable are the sales figures? We tried to compare the tracking of the most used free analysis tool in the world with the precision segmentation of Rfmcube – let’s find out the differences! The Method For our […]
Summer is a time for vacations and travel. Some people want to go to the sea, in the mountains, in nature, while others prefer large cities and distant countries. But all share one thing – the desire to have a good rest in comfortable conditions. At this point, many people start thinking about how to […]
E-learning has ceased to be something innovative long time ago. There is probably not a single person who is not directly or indirectly familiar with it. Today, you can find a huge number of training courses in any direction on the Internet. E-learning has become so popular that some people even prefer this method of […]
Over the past few years, many companies have massively moved to the Internet. Today it is difficult to imagine that any organization does not have a website on the Internet or at least a page on Facebook. Some companies even have abandoned offline sales altogether and only carry them out through the network. These […]