In one of our previous articles we managed to learn what retention marketing is, the way it works, its benefits and costs, as well as calculation of customer retention key performance indicators. In this part, we will review how businesses can use retention marketing and what strategies and tactics are most efficient. Retention marketing strategies and […]
In this article we will review RFM analysis at the core of which lie behavioural factors of customers segments. The method of RFM analysis allows you to take a deep insight into customer behaviour, and particularly the behavioral patterns of making payments. The upshot is that you obtain highly valuable comprehension on building direct marketing […]
It is abundantly clear that customer retention is highly valuable for businesses, yet surprisingly many of them do not realize the tremendousness of customer retention strategies value. Believe it or not, soliciting a new customer averagely costs five times more than retaining an existing customer. Nevertheless, businesses tend to be more focused upon customer engagement than upon […]
Customer segmentation is essential for your market promotion. It ensures you provide services to stay in demand for all segments of your audience. Here’s a complete guide on the notion of customer segmentation, its impact on business and possible ways of how to make the best of it. What is Customer Segmentation? In two words, […]
There are so many metrics and data in any business evaluation that it’s really easy to lose yourself in the abundance of them. Still, there are some business metrics that are the most essential along with Customers Lifetime Value being one of them. We’ve prepared this guideline to discover the mysterious CLV, and how using it impacts your […]