Every business’s marketing team needs to work not only to attract new customers but also to keep old ones. This is why it’s also important to improve customer retention with social media. Customer retention is a business’s ability to keep regular customers for a period of time. It can be a week, a month, six […]
Category: Case studies
Basic Retention Marketing Tips For Ecommerce Sector
It is a no-brainer that keeping one customer in your company for as much as possible equals to keeping your brand afloat in our turbulent world. Nevertheless, customer retention is the thing many businesses do have difficulty with. Yes, we might put the blame on low purchasing ability of our target audience or some flaws […]
Retention marketing: your loyalty system and customer love
In one of our previous articles we managed to learn what retention marketing is, the way it works, its benefits and costs, as well as calculation of customer retention key performance indicators. In this part, we will review how businesses can use retention marketing and what strategies and tactics are most efficient. Retention marketing strategies and […]
Catch-all guide on your customer base RFM analysis
In this article we will review RFM analysis at the core of which lie behavioural factors of customers segments. The method of RFM analysis allows you to take a deep insight into customer behaviour, and particularly the behavioral patterns of making payments. The upshot is that you obtain highly valuable comprehension on building direct marketing […]
Case Study #Myselleria.com
in collaboration with the partner agency: Ecommerce School d.o.o. The problem Myselleria.com is an online shop specializing in sales of articles and equipment for horse riding. Their e-commerce is multilingual and it is built on 6 different domains: .it, .com, .co.uk, .de, .at, .us. With almost 30% of orders made from abroad, it is essential to create a multiple-language […]