Businesses frequently are ambitious enough to strive for growing into a large corporation and it is extremely difficult to succeed on your own here. One is highly likely to end up delegating some tasks to their assistants. Apart from that, the owner can choose specific tools that will automatically perform various functions. It helps to […]
Every time when a company acquires one or two new customers can be called the best one. But is it really so? Are two new customers better than an old loyal one? Yeah, to attract new people to your product is a good urge, but what about those you already have? To maintain contact with […]
According to statistics, approximately 30 thousand products are launched every year. Most of them fail, though. Today we’ll try to find out the ways how to avoid this failure and, most importantly, let your product actually make a difference. The most crucial thing for any kind of business is the product or service they are […]
It is a no-brainer that keeping one customer in your company for as much as possible equals to keeping your brand afloat in our turbulent world. Nevertheless, customer retention is the thing many businesses do have difficulty with. Yes, we might put the blame on low purchasing ability of our target audience or some flaws […]
Automation is super helpful in marketing performance on par with tools that save your time, effort, money, and nerves while increasing productivity. Marketing automation allows you to manage your marketing campaigns without interrupting the rest of urgent significant duties that are important to handle on your own. Whereas you might be an administrator, salesperson, or […]
All people are rather similar, alongside with the fact saying people are quite different from each other. Taking this into account, it’s natural to assume that understanding customer personalities types is crucial for successful sales, to say the least. A false understanding of a customer’s personality, needs and desires can eventually lead not only to […]
In one of our previous articles we managed to learn what retention marketing is, the way it works, its benefits and costs, as well as calculation of customer retention key performance indicators. In this part, we will review how businesses can use retention marketing and what strategies and tactics are most efficient. Retention marketing strategies and […]
In this article we will review RFM analysis at the core of which lie behavioural factors of customers segments. The method of RFM analysis allows you to take a deep insight into customer behaviour, and particularly the behavioral patterns of making payments. The upshot is that you obtain highly valuable comprehension on building direct marketing […]
It is abundantly clear that customer retention is highly valuable for businesses, yet surprisingly many of them do not realize the tremendousness of customer retention strategies value. Believe it or not, soliciting a new customer averagely costs five times more than retaining an existing customer. Nevertheless, businesses tend to be more focused upon customer engagement than upon […]
Customer segmentation is essential for your market promotion. It ensures you provide services to stay in demand for all segments of your audience. Here’s a complete guide on the notion of customer segmentation, its impact on business and possible ways of how to make the best of it. What is Customer Segmentation? In two words, […]