There are so many metrics and data in any business evaluation that it’s really easy to lose yourself in the abundance of them. Still, there are some business metrics that are the most essential along with Customers Lifetime Value being one of them. We’ve prepared this guideline to discover the mysterious CLV, and how using it impacts your […]
RFMCube maps the order statuses that are used on your e-commerce. At the base, the transitory states are distinguished, which are intermediate states from which an order passes into its normal life cycle (e.g. preparation, waiting for payment, awaiting confirmation) and the final states, which no longer change, i.e. when the order is completed or […]
In today’s market, competition is growing with an unprecedented force. More and more new companies are coming to the market and, of course, trying to reach as many potential buyers as possible. In such conditions, in order for the business to work successfully and develop, it became necessary to introduce new marketing strategies that could […]
The main advantage of e-commerce over brick-and-mortar stores is undoubtedly the ability to sell products to buyers from any spot of the Earth. But how useful is knowing precise geographic details of your customers? In this article, we will find out how to extrapolate geographic data from your ecommerce business with the help of Rfmcube […]
In this guide we will demostrate how to integrate the segments of Rfmcube with the Mailup email marketing platform. This integration will allow you to activate marketing automation campaigns in total autonomy on the selected targets without having to worry about the technical aspect. Generate the API key The first thing when integrating Mailup with […]
There is no secret that any e-commerce tracks its sales data through Google Analytics. But how correct and reliable are the sales figures? We tried to compare the tracking of the most used free analysis tool in the world with the precision segmentation of Rfmcube – let’s find out the differences! The Method For our […]
in collaboration with the partner agency: Ecommerce School d.o.o. The Problem CastellaniShop.it is a website specialized in the sale of supplies for setting up Offices, Shops, Workshops and Warehouses. It represents commodity sectors that are very remote and unsimilar to each other with customers interested in products who are also totally different from each other: from office desks through […]
in collaboration with the partner agency: Up&Up Srl The Problem Relaxsanshop.it is an online shop specializing in sale of high quality elastic stockings and underwear. The increase in traffic and amount of new customers has made it urgent to adopt Retention Marketing measures aimed at encouraging customers to buy back, i.e. sending them targeted offers based on […]
Summer is a time for vacations and travel. Some people want to go to the sea, in the mountains, in nature, while others prefer large cities and distant countries. But all share one thing – the desire to have a good rest in comfortable conditions. At this point, many people start thinking about how to […]