According to statistics, approximately 30 thousand products are launched every year. Most of them fail, though. Today we’ll try to find out the ways how to avoid this failure and, most importantly, let your product actually make a difference. The most crucial thing for any kind of business is the product or service they are […]
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Basic Retention Marketing Tips For Ecommerce Sector
It is a no-brainer that keeping one customer in your company for as much as possible equals to keeping your brand afloat in our turbulent world. Nevertheless, customer retention is the thing many businesses do have difficulty with. Yes, we might put the blame on low purchasing ability of our target audience or some flaws […]
Stunning Ecommerce Marketing Automations: Smart And Easy To Handle
Automation is super helpful in marketing performance on par with tools that save your time, effort, money, and nerves while increasing productivity. Marketing automation allows you to manage your marketing campaigns without interrupting the rest of urgent significant duties that are important to handle on your own. Whereas you might be an administrator, salesperson, or […]
Learn to Segment Customer Personality Types and Win the Right Favour of Every Type
All people are rather similar, alongside with the fact saying people are quite different from each other. Taking this into account, it’s natural to assume that understanding customer personalities types is crucial for successful sales, to say the least. A false understanding of a customer’s personality, needs and desires can eventually lead not only to […]
Retention marketing: your loyalty system and customer love
In one of our previous articles we managed to learn what retention marketing is, the way it works, its benefits and costs, as well as calculation of customer retention key performance indicators. In this part, we will review how businesses can use retention marketing and what strategies and tactics are most efficient. Retention marketing strategies and […]
Catch-all guide on your customer base RFM analysis
In this article we will review RFM analysis at the core of which lie behavioural factors of customers segments. The method of RFM analysis allows you to take a deep insight into customer behaviour, and particularly the behavioral patterns of making payments. The upshot is that you obtain highly valuable comprehension on building direct marketing […]
Top 10 customer retention strategies worthy of your attention
It is abundantly clear that customer retention is highly valuable for businesses, yet surprisingly many of them do not realize the tremendousness of customer retention strategies value. Believe it or not, soliciting a new customer averagely costs five times more than retaining an existing customer. Nevertheless, businesses tend to be more focused upon customer engagement than upon […]
What is Customer Segmentation and why your business is in need of it
Customer segmentation is essential for your market promotion. It ensures you provide services to stay in demand for all segments of your audience. Here’s a complete guide on the notion of customer segmentation, its impact on business and possible ways of how to make the best of it. What is Customer Segmentation? In two words, […]
All you need to know about Customers Lifetime Value: a quick guide
There are so many metrics and data in any business evaluation that it’s really easy to lose yourself in the abundance of them. Still, there are some business metrics that are the most essential along with Customers Lifetime Value being one of them. We’ve prepared this guideline to discover the mysterious CLV, and how using it impacts your […]
Order status mapping Guide
RFMCube maps the order statuses that are used on your e-commerce. At the base, the transitory states are distinguished, which are intermediate states from which an order passes into its normal life cycle (e.g. preparation, waiting for payment, awaiting confirmation) and the final states, which no longer change, i.e. when the order is completed or […]